In 2014, while working on my degree in Design, Technologies and Business at the 🇩🇰 University of Northern Denmark in Aalborg, I made my first significant contribution with Ubuntu GNOME, now known just as Ubuntu. Since then, I've delivered high-impact B2B/B2B2C SaaS solutions for clients across numerous industries, leading to my current focus as a UX Designer & Strategist (contract roles preferred). I remain open to full-time positions as well.

An environment that embodies:

• User-Centricity as Practice: Where design decisions are reliably driven by ongoing, non-negotiable user research, not internal politics or HiPPO.

• Ethical Product Mandate: An environment that actively rejects deceptive patterns, dark UX, and the short-term optimization of metrics at the expense of user trust, privacy, and long-term well-being.

• Systemic Clarity & Empowerment: A culture that structures its product and engineering teams to reduce organizational silos and bureaucracy, enabling designers to focus on complexity reduction and creating clear, accessible, and high-performing solutions for all users.

I strive to ensure that business goals intersect with user needs. My role is about charting a course that ensures a seamless and mutually beneficial journey for all parties.

Over the years I came to understand that the most persistent barriers to success are rarely technical. They’re systemic. Outdated processes and limiting mindsets often hold back even the most capable teams, like a high-performance engine slowed by friction. 

From global enterprises to startups and community-driven initiatives, the common thread is impact:

• Redefining how people work;

• Refining user experiences;

• Delivering results that matter.

AI is increasingly becoming part of my workflow. With its help, I am exploring previously uncharted territories. AI-driven systems are poised to streamline user interactions and make traditional interfaces a thing of the past. As workflows increasingly shift to conversational and command-based prompts, the strategic work of a UX professional lies in defining the user's intent and orchestrating the right response.

Due to NDAs with clients, I limit the public display of project specifics. Recent changes by Figma have paywalled some previously free features, like prototype sharing and dev mode. As a result, prototypes can only be demoed privately via a screen share.

It's unfortunate that hiring for design jobs is often narrowed down to visuals. This issue, which I call VDC (Visual Design Conflation), devalues the entire profession to pixels. As designers, we are subjectively dismissed within seconds if our work lacks a certain "wow" factor, as if "wow" were a metric for usability. Our education and years of experience suddenly mean nothing.

UX professionals should be evaluated on their deep understanding of human behavior. Instead, we're being filtered through a lens of subjective style.

In UX, primary focus is on utility. My work is about the tools, systems, and applications that keep businesses running—the kinds you've likely never heard of. These projects might not be widely visible, but their value is critical. Each was driven by solving specific user problems and achieving genuine business goals.

The act of subjecting senior candidates to tests reflects a lack of faith in their capabilities to fulfill their assigned roles, which in turn hampers the potential for effective collaboration. It's also an indicator of the hiring party's limited understanding of what we do and how. Anyone well-versed in UX knows that these assessments are theoretical in nature, lack the necessary context or resources, are performed in isolation without the benefits of collaboration, and completed within a significantly compressed timeframe, which does not align with the authentic workflow of UX designers.

Our design thinking encompasses the utilization of data, discovery tools, collaborative exercises, and operates within a much broader ecosystem that is the product. This ecosystem involves [constant interaction with] other designers, stakeholders, genuine users, product managers, developers, et al.

Ask yourself - does testing a candidate through a fictional task prove that:

• They can ask the right people the right questions?

• They possess the necessary soft skills to handle potentially difficult stakeholders and work in a team?

• They can gather data and extrapolate to inform decision making and assume a position of influence?

• They are equipped to solve diverse complex problems in the future?