My practice & approach

I'm a Human-centered Design (HcD) practitioner, which is not a solo mission. It is an inclusive and co-creative process that relies on the combination of many kinds of expertise. It was made to solve wicked problems and fully embraces the Dusty Baker quote:

“Everybody knows something, and nobody knows everything.”

HcD requires a culture of openness, rigorous experimentation, empathy, and a team of people working collaboratively towards a clear goal or set of goals that are prioritized in a human-centered way.

I approach topics in a systematic and methodical way, employing the principles of continuous discovery, ensuring a holistic perspective is taken into account whilst carefully selecting the most suitable approach for each distinct problem. (Just as doctors prescribe various treatments for different ailments, in UX, solving each problem requires a unique set of tools and approaches that depend on the current state or phase of the product or service.)

Work on user experience is non-linear because it involves a comprehensive and iterative process that does not follow a straight path. It's not a linear progression from problem to solution, but rather a continuous cycle of research, design, testing, and refining. 

UX Design requires ongoing collaboration and feedback, as well as the ability to adapt and make changes based on user needs and feedback. This non-linear nature allows for continuous improvement and innovation in creating a user-centered product or experience.