The third section of this presentation focuses on Subscription Management, which was the most broad, and thus challenging area to address. Given my wide-ranging responsibilities across the entire Billing Space and various initiatives, I primarily delegated tasks in this area while still maintained some contributions where necessary. For this reason, I'll present this area with only a few snapshots and brief commentary.

We faced several challenges, particularly the need for a mature subscription platform to include features such as subscription cancellations and temporary pauses for unused items. 

When I proposed these features to top-level management, we quickly reached a consensus. Additionally, we aimed to enhance our ability to track subscription statuses and refine recommendations for additional products, services, and add-ons through the Aspire Recommendation Engine.

An optimal user experience is compromised when customers must call to manage routine tasks that they could otherwise handle themselves. This expectation aligns with current standards for most products and services. Furthermore, the pressure to improve was exacerbated by the FTC's ruling in the United States, which mandates that companies must simplify the subscription cancellation process to avoid trapping customers in a "SaaS cage," so to speak.