In 2014, while working on my 🎓 degree in Design, Technologies and Business at the 🇩🇰 University of Northern Denmark in Aalborg, I made my first significant contribution with Ubuntu GNOME, now known just as Ubuntu. Since then, I've delivered high-impact B2B/B2B2C SaaS solutions for clients across numerous industries, leading to my current focus as a UX Designer & Strategist.

An environment that embodies:

• User-Centricity as Practice: Where design decisions are reliably driven by ongoing, non-negotiable user research, not internal politics or HiPPO.

• Ethical Product Mandate: An environment that actively rejects deceptive patterns, dark UX, and the short-term optimization of metrics at the expense of user trust, privacy, and long-term well-being.

• Systemic Clarity & Empowerment: A culture that structures its product and engineering teams to reduce organizational silos and bureaucracy, enabling designers to focus on complexity reduction and creating clear, accessible, and high-performing solutions for all users.

• Having held nearly every role in the product lifecycle, I bring a holistic perspective to development. This broad expertise allows me to pivot seamlessly between design, research, and management to drive product success.

• I strive to ensure that business goals intersect with user needs. My role is about charting a course that ensures a seamless and mutually beneficial journey for all parties.

• Success is often obstructed by systems rather than technical skill. I target the root causes (e.g. obsolete workflows and fixed mindsets) to streamline team performance and drive results.

• I work towards an AI-infused (or augmented) future; one where humans are not replaced by robots, but supercharged by them. With AI, I am exploring previously uncharted territories. 

  • • AI-driven systems are poised to streamline user interactions and make traditional interfaces a thing of the past. 

    • As workflows increasingly shift to conversational and command-based prompts, the strategic work of a UX professional lies in defining the user's intent and orchestrating the right response.

My first contact with ML/AI solutions dates back to 2018. These days I practice vibe-coding. A few samples can be seen here and here, with more to come. Feel free to click around.

Due to NDAs, I limit the public display of project specifics. Recent changes by Figma have paywalled some previously free features, like prototype sharing and dev mode. As a result, prototypes can only be demoed privately via a screen share.

Hiring is often narrowed down to visuals. This issue, which I call VDC (Visual Design Conflation), devalues design to mere pixels. As designers, we are often subjectively dismissed within seconds if our work lacks a certain "wow" factor, as if "wow" were a metric for usability. Our education and years of experience suddenly mean nothing.

UX professionals should be evaluated on their deep understanding of human behavior, but instead we're being filtered through a lens of subjective style.

In UX, primary focus is on utility. My work is about the tools, systems, and applications that keep businesses running - the kinds you've likely never heard of. These projects might not be widely visible, but their value is critical.

The act of subjecting senior candidates to tests reflects a lack of faith in their capabilities to fulfill their assigned roles, which in turn hampers the potential for effective collaboration. It's also an indicator of the hiring party's limited understanding of what we do and how. 

Anyone well-versed in UX knows that such assessments are theoretical in nature, lack the necessary context or resources, are performed in isolation without the benefits of collaboration, and completed within a significantly compressed timeframe, which does not align with the authentic workflow of UX designers.

Our design thinking encompasses the utilization of data, discovery tools, collaborative exercises, and operates within a much broader ecosystem that is the product. This ecosystem involves [constant interaction with] other designers, stakeholders, genuine users, product managers, developers, et al.

Ask yourself - can a fictional task prove that:

• Candidates can ask the right people the right questions?

• They possess the necessary soft skills to handle potentially difficult stakeholders and work in a team?

• They can gather data and extrapolate to inform decision making and assume a position of influence?

• They are equipped to solve diverse, complex problems in the future?